GeM Product Listing Process: Step-by-Step Guide for Sellers (2026)

Selling products to government buyers has become easier and more transparent with the Government e-Marketplace (GeM) portal. If you are a manufacturer, trader, service provider, or MSME, understanding the GeM product listing process is crucial to start receiving orders from central and state government departments, PSUs, and autonomous bodies.

This detailed guide explains product listing on the GeM portal, how sellers can upload products correctly, avoid common mistakes, and improve visibility in 2026. Whether you plan to list products yourself or outsource GeM product listing, this guide covers everything you need.

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What Is Product Listing on the GeM Portal?

Product listing on the GeM portal refers to the process of adding your products or services to the official GeM catalogue, allowing government buyers to discover, compare, and purchase them.

A well-structured listing includes:

• Accurate product details
• Correct specifications
• Competitive pricing
• High-quality images
• Compliance with GeM guidelines
   

The higher the quality of your listing, the greater your chances of winning orders.

Who Can List Products on GeM?

The GeM product listing for sellers is available to:

• Manufacturers
• Authorized resellers
• Traders & wholesalers
• MSMEs & startups
• Service providers

Once registered as a seller, you can start the GeM seller product upload process.

Prerequisites Before You Add Products on the GeM Portal

Before starting the GeM product listing process, ensure you have:

1. Active GeM Seller Account
2. Valid PAN & GST (if applicable)
3. Bank Account Linked with GeM
4. Product details & specifications
5. Clear product images (as per GeM norms)
6. Brand authorisation (if required)

Missing documents can delay approval or cause rejection.

GeM Product Listing Process: Step-by-Step

Step 1: Log in tothe  Seller Dashboard

Access your GeM seller account and navigate to the Catalogue Management section.

Step 2: Choose Product Category

Select the correct category and sub-category. Choosing the wrong category is one of the most common listing mistakes.

Tip: Always match your product with the closest technical category available on GeM.

Step 3: Select or Create Product Brand

• If your brand already exists on GeM, select it
• If not, apply for brand approval (may require documents)

Step 4: Enter Product Specifications

This is the most critical part of the GeM seller product upload process.

Fill in:

• Technical parameters
• Model number
• Country of origin
• Warranty details
• Compliance standards

⚠️ Incorrect specifications may lead to rejection or penalties.

Step 5: Upload Product Images

When you add products on the GeM portal, images must follow strict rules:

• White background
• Clear product visibility
• No watermark or text
• Multiple angles (recommended)

Step 6: Set Pricing & Taxes

• Enter base price
• Add GST details
• Ensure pricing is competitive

GeM automatically compares prices with similar listings, so overpricing may reduce visibility.

Step 7: Submit for Review

After submission, the product goes through GeM’s quality check.

Approval timelines:

• Simple products: 24–72 hours
• Technical categories: 3–7 working days

Contact us today for professional GeM product listing & catalogue services

How to List Products on GeM Successfully in 2026

To master how to list products on GeM, focus on:

• Accurate specifications
• Keyword-optimized titles
• Competitive pricing
• Complete documentation
• Regular catalog updates

Government buyers prefer listings that are clear, compliant, and detailed.

Common Reasons for Product Rejection on GeM

Understanding these helps improve your GeM product listing process:

• Wrong category selection
• Incomplete specifications
• Low-quality images
• Incorrect pricing structure
• Missing brand authorisation

Professional support can significantly reduce rejections.

GeM Catalogue Listing Service: Is It Worth It?

Many sellers choose a GeM catalogue listing service to avoid errors and save time.

Benefits include:

• Faster approvals
• Correct category mapping
• Error-free specifications
• Better product visibility

If you are managing multiple SKUs, outsourcing can be a smart decision.

Professional GeM Product Listing: Why It Matters

A professional GeM product listing is not just about uploading products—it’s about optimizing them for visibility and compliance.

Professionally listed products:

• Rank better in search
• Attract more buyers
• Face fewer rejections
• Increase order conversion

Outsource GeM Product Listing: Who Should Consider It?

You should outsource the GeM product listing if:

• You are new to GeM
• You have limited internal resources
• You sell technical or regulated products
• You want a faster go-live

Experts understand GeM’s frequent policy updates and technical requirements.

GeM Seller Support for Product Listing

Reliable GeM seller support for product listing helps with:

• Category & brand approval
• Product modification & updates
• Image and spec compliance
• Rejected listing correction

Ongoing support ensures your catalogue remains active and optimised.

Best Practices to Increase Sales After Listing

Once the GeM seller product upload process is complete:

• Monitor buyer queries regularly
• Keep pricing competitive
• Update specifications when needed
• Participate in bids & BOQs
• Maintain high seller ratings
   

Why Choose Us for GeM Product Listing?

We provide end-to-end GeM seller support for product listing, ensuring accuracy, compliance, and faster approvals.

What sets us apart:

• Experienced GeM professionals
• Error-free product uploads
• Technical category expertise
• Ongoing catalog management
• Transparent pricing & support

Whether you need a professional GeM product listing or want to outsource GeM product listing, we’ve got you covered.

Conclusion: Start Selling Smarter on GeM

The GeM product listing process is the foundation of your success on the Government e-Marketplace. A properly listed product improves visibility, trust, and sales potential. By understanding how to list products on GeM, following compliance guidelines, and using expert support when needed, sellers can unlock consistent government business opportunities in 2026 and beyond.

Outsource your GeM seller product upload process and focus on sales growth

FAQs on GeM Product Listing

1. What is the GeM product listing?

Answer: GeM product listing is the process of adding detailed information about your product—such as specifications, pricing, and images—on the Government e-Marketplace so government buyers can purchase it. (TenderDekho)

2. How long does the GeM product listing process take?

Answer: The GeM product listing process and catalogue approval usually takes 24–72 hours for standard items, but complex categories may take up to 7 days. (GeM Portal Services)

3. Do I need brand approval before listing products on GeM?

Answer: Yes, for most products, especially branded ones, you must have brand approval. OEMs must get brand authorisation; resellers can list products from already approved brands. (TenderDekho)

4. Are there fees for listing products on GeM?

Answer: There are no Government fees for listing products or services on GeM. Registration and listing are free. (Bizfoc)

5. What documents are required for GeM product listing?

Answer: Mandatory documents include product specifications, pricing details, high-quality images, GST registration, and brand/trademark certificates (if applicable). (TenderDekho)

6. Can I edit my product listing after approval?

Answer: Once a catalogue is published, you can update price and stock, but changing technical specifications often requires creating a new listing. (TenderDekho)

7. Why was my GeM product listing rejected?

Answer: Common reasons for rejection include incorrect category selection, incomplete specifications, poor images, and invalid pricing. (GeM Portal Services)

8. Can I list multiple products at once on GeM?

Answer: Yes, you can list multiple products at once, and bulk listing services are available to help save time and ensure accuracy. (TenderDekho)

9. What image guidelines do I need to follow for GeM listings?

Answer: GeM requires 3 images per product on a plain white background without watermarks, logos, or packaging; images must meet specified file size limits. (TenderDekho)

10. Is vendor assessment mandatory for all product listings?

Answer: No. Vendor assessment is required for some products and sellers to verify quality and standards, but not mandatory for all categories. (Bizfoc)

11. Can MSMEs list products on GeM?

Answer: Yes. MSMEs are encouraged and often given preferences under government procurement policies. (GeM Portal)

12. What is the minimum number of listings needed to start selling on GeM?

Answer: You can start with even one listing and expand your catalogue over time. (GemBidSolution)

13. Do I need GeM seller support for product listing?

Answer: While not mandatory, GeM seller support for product listing can significantly reduce errors and speed up the approval process. (GeM Portal Services)

14. What should I do if my listing isn’t visible after uploading?

Answer: If it’s not visible, it may be due to incorrect category mapping or listing under an unsupported item code; check and correct before resubmitting. (bidz365.com)

15. Can I list both products and services on GeM?

Answer: Yes. Sellers can list both goods and services under appropriate categories as per business profile and approvals. (GeM Portal)

16. What is the advantage of using a GeM catalogue listing service?

Answer: A professional GeM catalogue listing service ensures compliance, speeds up approvals, and improves listing quality for better buyer visibility. (GeM Portal Services)

17. How does price editing work after product listing?

Answer: After listing, sellers can adjust price and stock levels directly from the dashboard without full re-approval. (TenderDekho)

18. Does GeM require specific image formats for uploads?

Answer: Yes—typically JPG or PNG formats are required for product images. (TATA AIG)

19. What happens after my product is approved on GeM?

Answer: Once approved, products become visible to government buyers, and you can start receiving orders. (GeM Portal Services)

20. Can I request assistance if I face issues with listing?

Answer: Yes. GeM provides in-portal help, a helpdesk, email support, and FAQs to assist sellers at each step. (GeM Portal)