भारत सरकार के सरकारी ई-मार्केटप्लेस पर पंजीकरण हेतु सहायता केंद्र
Trusted by 10,000+ Sellers & Service Providers Across India
Complete Support for New Registration, Catalogue Upload & Compliance
ISO 9001:2015 Certified Service Portal
Helpline: +91 - 8076818682 | Mon to Sat: 10:00 AM – 5:00 PM
The Government e-Marketplace (GeM) has revolutionized the way businesses sell to government buyers in India. With lakhs of buyers from central ministries, state departments, PSUs, and autonomous bodies, GeM offers a massive opportunity for sellers to grow their revenue without relying on traditional tenders alone.
However, success on GeM depends heavily on how well your products are listed. A poorly created product listing may never get visibility, while an optimized GeM catalog can attract consistent orders.
In this detailed guide, we’ll explain how to list products on GeM, the GeM product listing process, common mistakes to avoid, and proven strategies to maximize visibility and sales.
The GeM product listing process involves uploading your products or services to the Government e-Marketplace, allowing government buyers to search, compare, and purchase them directly.
Once listed and approved, your product becomes visible on the GeM portal and can be ordered through:
A correct and compliant product listing is essential for catalog approval and long-term success.
Before learning the technical steps, it’s important to understand why product listing quality matters:
Simply uploading a product is not enough. You must follow GeM guidelines and optimize every detail.
Before starting the GeM seller product upload, ensure you have:
Mandatory Documents
Product-Related Details
Step 1: Login to the GeM Seller Dashboard
Log in to your GeM seller account and access the GeM seller dashboard listing section. This is where all product uploads, catalogs, and approvals are managed.
Step 2: Choose the Correct Product Category
Selecting the right category is crucial.
Wrong categorization can lead to:
Always search for the closest matching category before proceeding.
Step 3: Start GeM Catalog Creation
GeM follows a catalog-based listing system. Instead of listing single products randomly, sellers create structured catalogs.
During GeM catalog creation, you must enter:
Tip: Never copy descriptions from Amazon or Flipkart. GeM follows standardized specification formats.
Step 4: Upload Product Images
Images play a key role in buyer decisions.
GeM image guidelines:
Uploading low-quality or incorrect images is one of the most common reasons for catalog rejection.
Step 5: Enter Pricing Details Carefully
Pricing must be:
Avoid overpricing. Government buyers compare multiple sellers before placing orders.
Step 6: Submit for GeM Catalog Approval
Once all details are filled, submit your catalog for approval.
The GeM catalog approval process involves:
Approval time may vary from 24 hours to a few working days, depending on category and compliance.
Many sellers face rejection due to avoidable errors. The most common reasons include:
Fixing these issues improves approval speed and reduces repeated rejections.
Simply getting approval is not enough. To generate consistent sales, you must optimize your listing.
1. Use Correct and Standardized Keywords
Use keywords naturally in:
Examples:
Avoid keyword stuffing—clarity matters more than repetition.
2. Maintain Competitive Pricing
GeM buyers are price-sensitive. Regularly analyze competitor pricing and adjust your rates to remain competitive without reducing quality.
3. Keep Catalogs Updated
Outdated catalogs reduce trust. Regularly:
4. Respond Quickly to Buyer Queries
Fast responses increase buyer confidence and improve chances of order conversion.
5. Maintain High Seller Performance
Timely delivery, quality products, and proper invoicing help maintain a strong seller rating, which indirectly improves product visibility.
Here’s a quick recap of the GeM product upload steps:
When done correctly, GeM product listing offers:
New sellers often struggle with:
Professional guidance can help overcome these challenges easily.
GeM is not just a registration platform—it is a powerful government sales channel. A well-structured product listing, accurate catalog creation, and compliance with GeM guidelines can help you secure consistent government orders.
If you want maximum visibility, faster approvals, and higher sales, focus on:
👉 Need Expert Help?
If you’re struggling with GeM product listing, catalog approval, or seller account management, our experts can handle the entire process for you—saving time and ensuring results.
Contact us today and start selling smarter on GeM.
1. How long does GeM catalog approval take?
GeM catalog approval usually takes 24–72 hours, but it may take longer for complex or restricted categories.
2. Can I edit my product listing after approval?
Yes, sellers can edit approved catalogs, but changes may require re-approval.
3. Is GST mandatory for GeM product listing?
GST is mandatory for most categories, except for exempted goods and services.
4. Why is my GeM product listing not visible?
Low visibility may be due to incorrect category, high pricing, poor images, or low seller rating.
5. Can I list multiple products in one catalog?
Yes, similar products with variants can be grouped under a single catalog.